ClearBridge is an advertising platform that facilitates direct ad selling between publishers and advertisers. Unlike advertising networks, ClearBridge doesn't attract advertisers and distribute ads amongst publishers.
Our platform is offered as an automated technology to publishers who themselves engage advertisers directly. Ad campaigns (flights) are purchased and controlled via ClearBridge by the advertiser, and delivered remotely to the publisher's site.
ClearBridge & Publishers
Because ClearBridge doesn't represent its publishers, it is intended for publishers who can represent themselves. ClearBridge lets these publishers:
- Build and manage their own "ad catalog";
- Automatically sell & receive payment for ads;
- Let advertisers purchase, setup and launch ads without their assistance;
- Assist, support and advise advertisers via a centralized support ticket area;
- Communicate directly with advertisers and forge ongoing relationships with them.
ClearBridge & Advertisers
There is no bidding, keywords or monthly invoices involved in ClearBridge ad purchasing - advertisers purchase a set quantity of ad space (either impressions or clicks) and run their ad until this quantity is exhausted, or until they pause it. Depending on the publisher and the ad space, advertisers may also be able to target particular geographic areas, particular channels and also set the daily frequency at which their ads will appear to end users. ClearBridge lets advertisers:
- Browse publicly viewable publisher "ad catalogs" hosted by ClearBridge;
- Purchase, setup and launch ads without the assistance of a publisher;
- Post support tickets for the direct attention of a publisher and/or ClearBridge staff;
- Communicate directly with publishers and forge ongoing relationships with them.
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